Zahra Raja

Zahra Raja is a dynamic graphic designer with deep expertise in branding and packaging, grounded in a robust understanding of both traditional and digital design principles. Her proficiency in industry-relevant software enhances her ability to create visually compelling and strategically effective designs. Raja’s educational background in fine arts and illustration enables her to blend classical techniques with contemporary practices, making her work stand out in the graphic design landscape. Passionate about all aspects of design, Raja excels in diverse projects, pushing boundaries to seamlessly integrate the latest trends with core branding objectives. Her portfolio not only demonstrates her technical skill but also her capacity for creating functional and aesthetically appealing designs.

Austens – A detailed branding project, including logos, imagery, and design features. Austens is a conceptual tea brand located in Daunt Books, Marylebone. Inspired by the iconic classical romantic novelist and tea enthusiast, Jane Austen, Austens provides bookworms a space to drink teas mentioned in her books while soaking up the charming atmosphere of one of London's most iconic Edwardian bookshops.

Wallet style menu, cosy mugs and take away cups

Pin Badge – An award winning pin badge in response to a University competition to create an enamel pin design that embodied the “Graphic Design” course

Part of the design process was to communicate with a production team in order to achieve the desired results

AI passport editorial – Using AI prompt engineering combined with UV printing, Raja narrated the journey of an immigrant's struggle through a creatively designed passport. This project involved generating images and typography that visually and emotionally depict the story, which were then printed directly onto the passport using a UV printer. The cover of the passport, however, was crafted using a laser cutter, adding a distinctive and tactile finish to the design.