Minsung Ko

Min is a dynamic product & service designer, driven by a passion for innovation and problem-solving. Grounded in a sturdy foundation and a relentless drive to understand human psychology and emotions, Min's journey in the design realm is transformative. Min's approach is a commitment to crafting user-centric products that transcend mere functionality. With keen attention to detail and an understanding of user needs, Min navigates the design process adeptly, seamlessly blending creativity with practicality. Thriving in the iterative nature of design, Min enjoys refining her creations to perfection. Through iterations and experimentation, Min ensures that each element serves its purpose and evokes an emotional response. Driven by aspirations to merge artistry with utility, Min's vision extends beyond aesthetics to foster human connection and emotional resonance. Each project serves as a canvas for exploration, showcasing her dedication to pushing the boundaries of design. Collaboration is central ethos, as she seeks out like-minded individuals and organizations to embark on a shared quest for design excellence. In conclusion, Min represents a beacon of inspiration in the design world, embodying the transformative power of creativity and empathy. With a steadfast commitment to meaningful contributions in the field, Min's journey is just beginning, poised to leave an enduring legacy of design brilliance.

Initiation
InitiationCreating safe zone for users with personalized, on-demand support, fostering feelings of comfort, connection, and empowerment in their mental health journey. In growing need for accessible and personalized mental health support among younger generations facing increasing stress and emotional challenges. This problem identification phase involved research into existing mental health resources, trends in emotional well-being, and conversations with individuals experiencing emotional distress.
Proposal of AHN
Proposal of AHNProposal story board of the product and service, showing for who, when, and where. It shows storyboard and user instruction and aim of AHN altogether.
Branding of AHN
Branding of AHNBrand image and moodboard for brand. To bring themes and strong story line for the brand.
Product function
Product functionDetailed information about the product and example of images using the product
App
AppApp supporting AI-generated conversational therapy, mood tracking, basic information of the products. Showing brands identity through colour, but yet considering user's experience