Megan Baxter

Megan Baxter is an honest and hard-working individual specialising in marketing and social media. Over her time at Ravensbourne University London, Baxter has found her path becoming keen on research, marketing and key trends. In recent projects these strengths have been evidenced in a collaboration between Zandra Rhodes X Costa Coffee, this entailed researching both brands, detailed market analysis for the brands, presentation layout and graphic design which she throughly enjoys.

Baxter's Final Major Project was inspired by herself; she was her own muse. CURL showcases her skills in graphic design, branding, and mockups. She utiliSed experience from her summer internship before starting her third year to create a PR send-out box branded with real-life products. Baxter aimed to create a project with a personal touch while leveraging the skills she developed over her three years studying Fashion Promotion. Her goal was to have CURL launched in Boots stores. She created a pop-up event mood board, merchandise mockups, Instagram teases, and a social media reel to support her vision. Emphasising an educational aspect in the brand's tone of voice, Baxter aimed to connect with and grow the CURL community online.

With experience at Summer, the Agency – an Influencer and Talent Marketing Agency – Baxter is eager to enter the industry, using her skills, confidence, and determination.

Outcomes for the Zandra Rhodes X Costa Coffee collaboration were 3 mugs, designed using some of Zandra's iconic designs and patterns from over the years. The photoshoot with the outcomes, and the client in her penthouse studio.
Outcomes for the Zandra Rhodes X Costa Coffee collaboration were 3 mugs, designed using some of Zandra's iconic designs and patterns from over the years. The photoshoot with the outcomes, and the client in her penthouse studio.
Megan Baxter's work showing her outcomes and what the products are.
Megan Baxter's work showing her outcomes and what the products are.
Step by step guide showing how to use the Hey CURL range.
Step by step guide showing how to use the Hey CURL range.
This is CURL PESTEL analysis taken from Baxter's market research from her Final Major Project.
This is CURL PESTEL analysis taken from Baxter's market research from her Final Major Project.
This shows a mockup Instagram page for CURL.
This shows a mockup Instagram page for CURL.