Leyla Ghoumrassi

Leyla Ghoumrassi is a multidisciplinary artist, specialising in branding, custom typography, illustration and editorial projects. Her robust background in music, fine art and photography allows her to blend classical techniques with contemporary design practices, resulting in visually stunning and conceptually rich work. Leveraging her deep understanding of design principles and proficiency in industry-standard software, Ghoumrassi creates strategically effective designs that captivate and engage audiences. Her diverse portfolio, a testament to her ability to push creative boundaries, showcases her keen eye for detail, resulting in functional and aesthetically compelling designs. Above all, Ghoumrassi's passion for storytelling through design consistently delivers innovative solutions that elevate brands and deeply resonate with audiences.

A magazine celebrating natural hair, transforming Bell Hooks' “Straightening Our Hair” text. Combining collage and typography with natural landscapes and portraiture to evoke Afro-futurism. A vision of a discrimination-free utopia.
A magazine celebrating natural hair, transforming Bell Hooks' “Straightening Our Hair” text. Combining collage and typography with natural landscapes and portraiture to evoke Afro-futurism. A vision of a discrimination-free utopia.
A custom font designed for the “Straightening Our Hair” magazine project above. Emulating the fluid nature of textured and curly hair in a contemporary way.
A custom font designed for the “Straightening Our Hair” magazine project above. Emulating the fluid nature of textured and curly hair in a contemporary way.
From a Live brief by Dutch Scott studio, Velare Tea House is born from fantasy and mirrors, inspired by their otherworldly quality in fantasy stories and media. Each fruity, spiced tea drink draws inspiration from these narratives. A partnered project, art direction, photography, illustration by Leyla Ghoumrassi.
From a Live brief by Dutch Scott studio, Velare Tea House is born from fantasy and mirrors, inspired by their otherworldly quality in fantasy stories and media. Each fruity, spiced tea drink draws inspiration from these narratives. A partnered project, art direction, photography, illustration by Leyla Ghoumrassi.
Leyla Ghoumrassi's Final Major Project explores the intricate layers of abuse through a modern retelling of The Little Prince (1943) in an interactive editorial piece combining traditional and contemporary design. The characters are explored in very real life circumstances to juxtapose the text. Inspired by classical books and punk zines, for a visceral editorial piece to raise awareness for violence against women and uplift victims of domestic abuse.
Leyla Ghoumrassi's Final Major Project explores the intricate layers of abuse through a modern retelling of The Little Prince (1943) in an interactive editorial piece combining traditional and contemporary design. The characters are explored in very real life circumstances to juxtapose the text. Inspired by classical books and punk zines, for a visceral editorial piece to raise awareness for violence against women and uplift victims of domestic abuse.