Josefine Simonsen
Josefine Simonsen is best described as a curious and driven person with a high work ethic who likes a good challenge, whether it is her private life, work, or, in this case, her studies. Her passion for design and creativity started at a young age and has led her to the path she is walking today. Simonsen is not afraid to dive into projects, and with an eye for detail along with a passion for learning, she makes the most of every opportunity. Originally from Gothenburg, Sweden, she has already completed a degree in graphic design, and now is finishing her bachelor’s degree here at Ravensbourne University, London, where she continues to chase her dreams.
COPY PASTE – The Copy Paste Adobe Express campaign celebrates the passion project, the quick content creation, and the don’t-have-much-time-to-send-this-out moments. By embracing the ways in which Gen Z create, alongside artwork made on Adobe Express, Copy Paste shows the target audience the possibilities that are as easy as copying and pasting. Opening up Adobe as more accessible, exciting, and “main character energy” than ever.
Gen Z sees Adobe products as industry-standard tools that are too complex for everyday use. Adobe Express, however, is a refreshing, easy app that can bring ideas to life in a few simple steps.
Go Wild – Inspire and empower Gen Z and Millennials to take positive action on the climate. A campaign aimed at Sky workers, encouraging them to take action on climate change and Go Wild.
Beyond the Glass – Empowering the choice of choosing not to drink. Challenging the already existing stereotypes and creating a more inclusive social landscape, breaking down the barriers erected by the stigma surrounding non-drinkers.
A campaign aimed at starting a conversation through pictures capturing real moments in life and quotes everyone can relate to, sparking a change in today’s society.