Jensen Parsons

Jensen Parsons’s time at Ravensbourne University, London and in the industry as an intern has demonstrated his ability to thrive in fashion through his love for creativity. From a young age, visual expression has been an innate skill for him. At age six, a drawing he created was reinterpreted by several celebrities and artists, and their work was auctioned off with proceeds going to The Alive + Well Dog Project charity.

Influenced by his early experiences, Jenson decided to study fashion design in college, which served as a stepping stone toward acquiring skills in buying, merchandising, and other industry-relevant areas at university. Now, he seamlessly merges his academic knowledge with his artistic talents, enabling him to think strategically and create visual representations of his ideas simultaneously. His university experience, along with guidance from peers and tutors, has cultivated his passion for sustainable production, circular fashion, and ethical practices.

Pocket Brand Strategy
Pocket Brand StrategyThis page is pulled from the branding strategy in Parsons' Final Major Project, where he conceptualised the curation of an online and in-person platform which he teaches consumers how to improve the longevity of their clothes through repair.
Pocket Physical Experience
Pocket Physical ExperienceIn the Final Major Project, Parsons designed this virtual experience of one of Pocket's in-person experiences, using SketchUp.
Pocket, The Online Platform
Pocket, The Online PlatformThis image is pulled from the product section of the Final Major Project, where the online platform is described and all uses of the platform are listed. It is designed to be user friendly and provide community focused incentives to repairing clothes. An AI teacher is integrated into the program to provide personalised lesson experiences for the user.