Jada Sarah Perry

Jada is a talented graphic design graduate with a profound passion for creating impactful visual experiences. With a keen eye for detail and a discerning sense of colour, she excels in branding and finds joy in crafting cohesive identities and narratives. Jada's interest in cross-cultural design allows her to infuse authenticity into her projects, effectively bridging cultural divides and making a lasting impact on a global scale.

Her expertise in branding is enhanced by her dedication to understanding and incorporating diverse cultural aesthetics. Each project Jada undertakes is not just a design endeavour but a storytelling venture that resonates across different demographics. She thrives in environments that challenge conventional design norms and actively seeks opportunities where her work can serve as a bridge between diverse cultures.

This commitment to cultural inclusivity is evident in Jada's meticulous attention to detail and her skilful blend of colours and textures, which she carefully selects to honour the cultural integrity of each subject matter. Furthermore, her work reflects a continuous pursuit of knowledge about global design trends and cultural histories, which she seamlessly integrates into her creative process.

SkinEditorial publication. Redesigning Afua Hirsch’s Brit(ish), a book that delves into the complexities of British identity through the lens of race. In the book, Hirsch explores the unacknowledged history of imperialism and racism in Britain and its impact on contemporary society. She argues that there is a widespread denial in British society about the legacy of its colonial past and its ongoing effects on racial dynamics today. Hirsch also discusses the issues of colourism in society. “Skin” represents the idea of inclusivity by incorporating a variety of skin toned coloured paper within each signature.
We Are OneCollaborative paper installation. Our idea of an “alternative future” is one that is inclusive of everyone. A future whereby people are accepted for their uniqueness and differences. Essentially we wanted to create one paper installation that could come together to create something greater. Our concept represents the idea of togetherness and that we should all be treated as equals as a human race. The piece represents what an ideal future in society would look like, with lots of different identities coming together as “one”.