J Ngoc Le

J Ngoc Le is a budding creative, passionate about experimental photography and styling. Embracing dark and serious themes, they are eager to explore the depths of artistic expression and learn from every experience. With an innate ability to infuse their work with thought-provoking narratives, J Ngoc Le is on a journey to push creative boundaries and immerse themselves in the vibrant world of visual storytelling.

My Pleasure – The concept behind the project was “Karoshi,” encapsulating the Japanese expression for overwork death. The jacket was designed to be hard work to wear and restrictive in movement.
My Pleasure – The concept behind the project was “Karoshi,” encapsulating the Japanese expression for overwork death. The jacket was designed to be hard work to wear and restrictive in movement.
This was intertwined with the art of Shibari, a practice of rope binding. In this juxtaposition, the binding of Shibari echoed the bondage of salarymen willingly subjected to the demands of their work, both scenarios portraying individuals bound. The aim was to merge the aesthetic of Shibari with the uniformity of office attire. This fusion of contrasting concepts aimed to depict the human condition, prompting contemplation on the boundaries we impose upon ourselves and the costs of the bonds we willingly accept.
This was intertwined with the art of Shibari, a practice of rope binding. In this juxtaposition, the binding of Shibari echoed the bondage of salarymen willingly subjected to the demands of their work, both scenarios portraying individuals bound. The aim was to merge the aesthetic of Shibari with the uniformity of office attire. This fusion of contrasting concepts aimed to depict the human condition, prompting contemplation on the boundaries we impose upon ourselves and the costs of the bonds we willingly accept.
The project was rooted in the exploration of the concept of “home” and the question of “but where are you really from?”. The aim was to create a magazine that embraced both Vietnamese and British cultures, two locales that evoked a sense of home. Merging elements from each culture, featuring traditional Vietnamese attire set against quintessential London backdrops like pubs and chicken shops. The intention behind the imagery was to exude vibrancy, utilising a colourful palette to showcase the richness of both cultures intertwined.
The project was rooted in the exploration of the concept of “home” and the question of “but where are you really from?”. The aim was to create a magazine that embraced both Vietnamese and British cultures, two locales that evoked a sense of home. Merging elements from each culture, featuring traditional Vietnamese attire set against quintessential London backdrops like pubs and chicken shops. The intention behind the imagery was to exude vibrancy, utilising a colourful palette to showcase the richness of both cultures intertwined.
J Ngoc Le