Iona Fisher
Iona Fisher, working under the brand name AINO is a London born designer, specialising in Womenswear. Fisher's work explores current societal polemics and mindset through the lens of history, combining two contrasting eras in harmony. Symbolism and subliminal messaging are fundamental aspects of her design, as a result of literature being a core influence within her conceptual development.
Fisher considers the art of design as a mode of portable advertisement, translating her own identity into bold, unique, and structured silhouettes. The emphasis on creating an authentic and natural relationship between the body and garment is central to the character and intent of AINO.
Mary Armour – Mary Armour is a project in which Fisher explored the detrimental impacts of the Virgin Mary's idolisation on modern day women. The design development was informed by the commandments of Marianismo, and entangles the stereotypical look of Mary's statue with armour wear features. The purpose within this project was to re-centre the image and perception of Mary, encouraging a step away from her typical submissive, dehumanising and domestic depiction.
Biocentrism – Biocentrism is a study of the relationship between the human body and natural forms, specifically considering the oppression of women as a result of the current environmental crisis. The model is encased by a piece that mimics the shapes of roots and intestines. Within this project, Fisher found roots to relate humans as nature, as the physical notion provides nutrients and life to plants, whilst the metaphorical roots provide humankind with history and purpose.
Prescribed – Look 1: Prescribed is an exploration of visual language, considering colour, shape, alphabet and advertisements as core features of design. In this project, Fisher analysis of the boundary between visual appeal and rejection, whilst her design embodies features that should simultaneously be attractive and unattractive. White and blue are contrasted by brown and red, curves and circles by stiff pleats, draped materials by those that are structures. The design obtains a culmination of juxtaposition, yet maintains visual harmony.
Prescribed – Look 2: Prescribed is an exploration of visual language, considering colour, shape, alphabet and advertisements as core features of design. In this project, Fisher analysis of the boundary between visual appeal and rejection, whilst my design embodies features that should simultaneously be attractive and unattractive. White and blue are contrasted by brown and red, curves and circles by stiff pleats, draped materials by those that are structures. The design obtains a culmination of juxtaposition, yet maintains visual harmony.
Mary Armour fashion film: Why don't you know what you're running from? – 'Why don't you know what you're running from?' refers to the type of dream in which you are being chased, but do not know what by; this dream is filled with paradoxes, disorientation and confusion.