Hana Afifi is a 19 year old Egyptian-American who came to London at age 17 to pursue Fashion Promotion at Ravensbourne University of London. Afifi's work covers a variety of fields such as photography, graphic design, marketing, and creative direction. She centres her work on her love for her Egyptian heritage, love for pop culture, and music, which all inspire her creative and practical work. Afifi displays the many skills she's learned from creative direction in her photo shoots, to post-production editing. She has also employed her talents in 3D design to create unforgettable store interiors with an emphasis on community building and experiential retail like in her project Planet Zandra for Dame Zandra Rhodes. Afifi aims to fill a gap in the market with all of her projects and ensures they are not only visually pleasing but relevant to the brand, market, and consumer she targets in each project. Her work aims to inspire and empower those who love fashion, art and music as well as motivate them to create their own art with no boundaries.