Daneill Gale is a market research analyst based in South East London, with an interest in the cosmetic and lifestyle industry. Gale's work often derives from her observations as a woman in society, and places these concepts into brand campaigns and strategies. Storytelling serves as the foundation of her outcomes and is enriched by an understanding of key market trends.

Throughout her time at Ravensbourne University London, Gale has developed a flair for market reports and trend analysis, beautifully conveying her artistry and personality into each project. With a keen eye for detail, each project demonstrates her strengths in data and research analysis and her ability to translate her findings into visual campaigns.

Gale’s Final Major Project was inspired by the lack of child-friendly third spaces in the UK and how this has manifested into overconsumption within the cosmetic industry. The growing discourse surrounding the use of skincare products with abrasive ingredients amongst pre-teens caught her interest in preparation for her Final Major Project. In response, Gale developed an in-depth market report and campaign strategy for the popular K-beauty brand Glow Recipe, which aimed to create a new line of products designed to preserve the skin’s natural barrier, as well as physical third space. Key elements of this project included promoting conscious purchasing habits amongst buyers and creating brand-consumer transparency.