Aemun Rehman Bhatti
Aemun Rehman Bhatti is a purposeful designer whose work often takes inspiration and includes elements from her cultural background. Her designs are usually very ambitious and have several layers to them, with each detail being thoughtfully considered. Bhatti’s interdisciplinary interests also make an appearance in her designs, giving her work a greater sense of depth and allowing it to be understood from varying perspectives.
![Recipe Section](/static/548c32b0e55f30e1f04235325e207ade/e1c66/aemun-rehman-bhatti-recipe-2024-05-10_17-32-15_651339.jpg)
Recipe Section – Bhatti's magazine focuses on helping young British South Asians, specifically those facing an identity clash, take pride in their culture, by making it more accessible and therefore preserving the beneficial rituals and traditions in their generation. This section alludes to the shared experience young British South Asians experience when their parents cook with their hearts rather than with precise measurements, which makes learning recipes much harder. As such, this recipe was heavily broken down to help young South Asians embrace their culture more easily through food. It also includes suggestions on what to swap it to make it easier for readers to make use of what they already have at home.
![Photos from Southall](/static/d4bbe062ada2be8148583f0b1692099a/e1c66/aemun-rehman-bhatti-mango-sellers-2024-05-10_17-31-52_648198.jpg)
Photos from Southall – Photos taken of mango sellers in Southall.
![Artwork & Music Page](/static/ba043cc4c0a4d893e050e6a1611cde0c/e1c66/aemun-rehman-bhatti-music-page-2024-05-10_17-32-06_623368.jpg)
Artwork & Music Page – An illustration of the iconic Shezan Mango drink, famous in Pakistan for which this edition focuses on. Next to it is a music page of some classic desi songs from different genres.
![Crossword & Desi Agony Aunty](/static/50f953209b2973a85f30000c2b4ad28c/e1c66/aemun-rehman-bhatti-crossword-and-agony-aunty-2024-05-10_17-32-00_297398.jpg)
Crossword & Desi Agony Aunty – A crossword aimed to increase cultural knowledge of the target country - in this case, Pakistan. On the next section, the answers to the crossword in Urdu, including the phonetics of each letter in the alphabet: since letters change their appearance when connected with other letters in Urdu, it can be difficult to learn how to write the language, hence breaking the words down for readers and adding phonetics can break another barrier in embracing the culture, this time through language. Below the answers is a small agony aunt styled question and answer section.
![Upcycling Section](/static/acd5265d57e0a88b589a94efdc438aa9/d005b/aemun-rehman-bhatti-upcycling-2024-05-10_22-40-58_152198.jpg)
Upcycling Section – This magazine was printed on recycled paper and also works along the themes of sustainability. This section supports this aim but demonstrating to readers how they can make use of old sari fabrics or scarfs and make scrunchies out of them, instead of throwing them away. It embraces a tradition practiced by our elders, whilst also easily tackling the issue of waste and mindless / single-use spending.